Meet
Our
Founder
Beads & Potions is more than a store—it’s a spiritual homecoming.
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Founded by Charmaine Carraway, lovingly known as Aunty Charmaine, Beads & Potions was created to help you reconnect to who you truly are—mind, body, and soul. Every product, session, and offering is rooted in practical spirituality, ancestral reverence, and the belief that healing doesn’t require perfection—only presence.
Aunty Charmaine brings decades of experience as a spiritual coach, teacher, and truth-teller. Her work is prayer-led and purpose-driven, shaped by the wisdom of the ancestors and a deep commitment to supporting people in finding their center.
From fixed spiritual candles, anointed spiritual baths, and coaching sessions, to energy-clearing sprays and handcrafted herbal teas, every offering is spiritually prepared and aligned with the realities of daily life. No fluff. No false promises. Just soul-centered tools that walk with you through every season of your healing.
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Enter: SoulTribe.Media
To expand this mission, Aunty Charmaine launched SoulTribe.Media—the sister company of Beads & Potions The Mystikal Apothecary. While Beads & Potions provides the tools, SoulTribe.Media offers the story—through essays, conversations, community voices, and practical teachings that connect spiritual seekers and healers across the globe.
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SoulTribe.Media is where we learn, reflect, and grow together—with podcast episodes, blog posts, and educational content rooted in ancestral wisdom, mind-body wellness, and collective care. It’s the heart behind the hands, where knowledge meets nourishment.
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Together, Beads & Potions The Mystikal Apothecary and SoulTribe.Media form a full circle: Tools + Teachings. Products + Practice. Healing + Homecoming.
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We’re building more than a brand—we’re building a Soul Tribe.
