Media Kit —
Charmaine Carraway | Aunty Charmaine | Founder of Beads & Potions The Mystikal Apothecary
Charmaine Carraway —
Aunty Charmaine
Charmaine Carraway, lovingly known as Aunty Charmaine, is a holistic spiritual life coach, psychic medium, ancestral healing guide, podcaster, and founder of Beads & Potions The Mystikal Apothecary — a premier online holistic spiritual wellness brand rooted in ancestral wisdom, practical spirituality, and real world transformation.
Blending a formal background in Psychology with deep ancestral faith traditions, Aunty Charmaine has guided thousands of people through life's hardest seasons — marriage challenges, grief, career transitions, and spiritual awakenings — through her mentorship programs, handcrafted holistic wellness tools, and Soultribe Media — a conscious media network and digital home for practical spirituality and soulful community building.
Based in Nashville Tennessee and serving a global community of seekers, healers, and builders ready to stand firm.
What Was I Thinking ?
When I created Beads & Potions I did not want to build another spiritual store. I wanted to build a home — a place where everyday people could reconnect with themselves, their purpose, and their peace through practical holistic spirituality.
I have always believed that spirituality should make sense. It should meet you where you are — in your career, your relationships, your healing, and your growth — and help you find balance in real life. That belief became the foundation of everything I do.
Beads & Potions began with a single candle on my altar and a question in my heart: How can I help people create sacred space in their daily lives?
Today that single candle has grown into a full holistic spiritual wellness brand — offering handcrafted energy bracelets, herbal blends, transformational mentorship, and community experiences that honor both ancestral wisdom and modern living.
Every product we create and every experience we offer is grounded in one clear intention — to help you feel aligned, capable, and at peace in your own body and spirit. That is the promise we live by. Mind. Body. Soul. Community.
Over the years my work has been featured by HuffPost, UN Women, Medium, and Authority Presswire — but the real impact has always been with the people. The individuals who come to Beads & Potions The Mystikal Apothecary when they are ready for clarity, connection, and real transformation.
Beads & Potions is not a trend. It is a lifestyle — a return to authenticity, wholeness, and grounded spiritual practice. Everything you find here from our handcrafted bracelets to our guided programs is made with intention, ancestral respect, and practical application.
Because true luxury is not excess — it is alignment.
Welcome home, Soultribe. I am honored to walk this path with you.
Peace & Love Y'all
— Charmaine Carraway Aunty Charmaine Founder, Beads & Potions The Mystikal Apothecary | Soultribe Media Nashville Tennessee