
Meet
Our
Founder
Charmaine Carraway, lovingly known as Aunty Charmaine, is a spiritual mentor, media creator, and founder of Beads & Potions, a premier spiritual lifestyle brand centered on mind, body, soul, and community.
Blending modern mindfulness with ancestral intention, Aunty Charmaine has guided thousands toward alignment through her mentorship programs, handcrafted energy tools, and SoulTribe Media network — a digital home for practical spirituality and conscious living.
what was i thinking?
When I created Beads & Potions, I didn’t want to build another spiritual store.
I wanted to build a home—a place where everyday people could reconnect with themselves, their purpose, and their peace through mindful, practical spirituality.
I’ve always believed that spirituality should make sense.
It should meet you where you are—in your career, your relationships, your healing, and your growth—and help you find balance in real life.
That belief became the foundation of everything I do.
Beads & Potions began with a single candle on my altar and a question in my heart:
“How can I help people create sacred space in their daily lives?”
Today, that single candle has grown into a full spiritual lifestyle brand—offering handcrafted energy bracelets, intentional herbal blends, transformational mentorship, and community experiences that honor both ancient wisdom and modern living.
Every product we create and every experience we offer is grounded in one clear intention:
to help you feel aligned, capable, and at peace in your own body and spirit.
That’s the promise we live by—mind, body, soul, and community.
Over the years, my work has been featured by HuffPost and UN Women, but the real impact has always been with the people—the individuals who come to Beads & Potions when they’re ready for clarity, connection, and real transformation.
Beads & Potions isn’t a trend.
It’s a lifestyle—a return to authenticity, wholeness, and grounded spiritual practice.
Everything you’ll find here, from our handcrafted bracelets to our guided programs, is made with intention, ancestral respect, and practical application.
Because true luxury isn’t excess—it’s alignment.
Welcome home, Soultribe.
I’m honored to walk this path with you.
Peace & Love Ya'll
– Aunty Charmaine
Founder & COO, Beads & Potions The Mystikal Apothecary










